Tai Pei Wraps


Tai Pei came to us looking for help launching their new product, Tai Pei Wraps. The new wraps combine Asian flavors rolled up in a convenient tortilla, creating a satisfying on-the-go meal. They sought our help to launch the wraps at a limited number of Walmart stores. The objective was to increase awareness and generate trial among Millennials. We created a geo-targeted digital campaign that directed people to a microsite containing a free wrap coupon download. The microsite concept took shape in comparing the new Asian wrap to the latest in mobile technology. The site was built around mobile-first and incorporated a parallax animation effect on tablet and desktop views.