PGA TOUR Volunteer Challenge
Each year, the PGA TOUR and its tournaments raise millions of dollars for charity, with more than $2.14 billion raised to date. Now tournament fans can get in on the charitable giving by participating in the PGA TOUR Volunteer Challenge, a friendly vote-for-me competition designed to raise funds for a variety of non-profits while recognizing the talent and passion of PGA TOUR volunteers in communities nationwide.
The PGA TOUR tasked us with creating a vote-for-me volunteer competition microsite. The goal was to create a simple, yet fun web interface that allows volunteers to register and supporters to vote for their favorite volunteer. The challenge was to build a web experience that was easy to use and that would not frustrate an older audience.
To participate in the PGA TOUR Volunteer Challenge, volunteers register on the website as an individual or team and then invite supporters to vote for them as their favorite tournament volunteer/team. At the end of the voting period, the volunteer or team with the most votes will earn the chance to have a $10,000 donation made in their name to the charity of their choice from an approved list of charities selected by the tournament. In addition, tournaments can raise additional bonus funds for charity based on the total number of votes earned collectively by volunteers and the tournament. The microsite has been a huge success that attracts thousands of users a month and has increased charitable donations by tens of thousands each year of the program.