La Tortilla Factory
Cinco de Mayo In-Store Displays and Promotion
La Tortilla Factory is a family owned business and leading specialty baker of premium wraps and tortillas. Introduced in 2008, their Hand Made Style tortillas are the deliciously authentic, fresh-from-the-kitchen tortilla that appeals to the festive, food truck audience. We were tasked with developing a creative concept for Cinco de Mayo 2016 to sell in shippers to retailers, focusing on the La Tortilla Factory Hand Made Style line. The chosen concept focused around bringing the authentic restaurant-style taste home this Cinco de Mayo. The in-store shipper and header cards mimic a restaurant-themed chalkboard menu, features a street-style taco recipe and details about an online promotion to win a summers’ supply of tortillas.