We developed a dynamic social campaign inspired by the conference theme, “Vibe,” inviting attendees to visit our booth for a relaxing break, meet our team, and learn more about our capabilities. The campaign extended across digital channels and onsite signage, designed to engage and energize the audience.

A key element of the project was a highlight video showcasing our collaborative work with LCS and the impact we’ve made together in the senior living space—underscoring the strength and creativity of our partnership.

The campaign spotlighted the partnership between Charter Senior Living and Joe & Bella’s adaptive clothing line, using a vibrant fashion show to promote their mission and support Alzheimer’s research through The Longest Day initiative.

We captured behind-the-scenes moments, runway highlights, interviews, and post-show reflections to create a main promotional video and a series of short clips for social media and fundraising.

When you’re dealing with an aging parent, your entire day revolves around their needs. Not to put too fine a point on it, but as an adultchild-turned-caregiver, you no longer matter. Your plans, your job, your own family — they become secondary to the chaos that now defines you and your relationship with your parent. It’s enough to make you cry, or scream, or secretly wish things you would never say out loud. But to ask for help, to “put your parent in a home” seems selfish.

You’re not alone. And you’re not being selfish. That’s why we created Kellogg Assisted Living at Mary’s Woods. Keeping your parent from getting professional care…well, that would be selfish.