Charter | Joe & Bella Fashion Show Alzheimer’s Fundraiser

I served as the Creative Lead for this project—developing the storyboard, directing the video and photo shoots, and overseeing the final edit.

The campaign spotlighted the partnership between Charter Senior Living and Joe & Bella’s adaptive clothing line, using a vibrant fashion show to promote their mission and support Alzheimer’s research through The Longest Day initiative.

We captured behind-the-scenes moments, runway highlights, interviews, and post-show reflections to create a main promotional video and a series of short clips for social media and fundraising.